Ann Macy & Associates Inc

We defy gift industry standards and it works well!

After 20+ years, as a Manufacturer's Representative Agency,   we've adapted to the turbulent economy in non-traditional ways.

 

When our entire San Francisco Giftcenter Showroom Mart closed, change was long overdue. Show attendance had declined dramatically, and in agreement with our vendors, we found the cost of shows, travel and showroom samples didn't work financially.  The temporary booths in the San Francisco Gift Show also closed for these same reasons.

  • Already firmly rooted in road coverage, we easily made the trasition to all-road sales. Our vendors were pleased with eliminated show expenses, as show sales were less important in many markets.
  • Fewer vendors was our new direction. We defied the model of Rep Agencies having 24-150+ vendors and reduced the number of lines to about 12-15.  We could then excel with better product knowledge, closer tracking of vendors' products, policies and promos.
  • Our customer service improved with our ability to focus more narrrowly.  Our 4 Regional Territory managers have top level support from our back office, supporting our belief that we want them able to be in their cars selling.
  • We cover our territory with a solid management program and Brandwise Electronic order writing/tracking software. We offer our Facebook Private Page for store buyers to  have instant access to all catalogs, prices, stock lists and promos.  We send beautiful Constant Contact eblasts for each vendor at least once a month to lift their branding and to create and maintain high visibility.
  • Consequently our sales are significantly higher each year!

 

 

 

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